About -


Creating and designing a clothing brand made for every gender. If you look at clothing online or in-stores, you will see that everything is divided between mens and womens collections. With many years of retail experience behind me, I would commonly see men wearing women’s collections, and women wearing men’s collection. This gave me the idea of my new retail concept: non-binary, unisex clothing, collections made for all. The name "boy" comes from challenging stereotypical connotations. The logo is written is a stereotypical feminine way, with a stereotypical feminine colour, having an open meaning. It's masculine, feminine, and everything in between.

My Contribution - 

Creative direction

Graphic design

Package design




Fashion design

© 2023 by Lily Hewitt