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BOY
Creating and designing a clothing brand made for all genders. With many years of retail experience behind me, I would commonly see men wearing women’s collections, and women wearing men’s collections. This gave me the idea of my new retail concept: non-binary, unisex clothing, collections made for all. The logo is written is a stereotypical feminine way, pink and swirly, but says Boy. It's masculine, feminine, and everything in between.
Art direction
Graphic design
Photography
Branding
Copywriting
Fashion design







THE LOVERBOY COLLECTION
For Valentine's Day


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