Creating and designing a clothing brand made for all genders. With many years of retail experience behind me, I would commonly see men wearing women’s collections, and women wearing men’s collections. This gave me the idea of my new retail concept: non-binary, unisex clothing, collections made for all. The logo is written is a stereotypical feminine way, pink and swirly, but says Boy. It's masculine, feminine, and everything in between.

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Art direction

Graphic design

Photography

Branding

Copywriting

Fashion design