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Camp Good Times

Fostering connectivity when we were all working from our couches, these materials for our (remote) summer social aimed to make people smile.

Agency: FleishmanHillard HighRoad
Role: Illustrator & Graphic Designer

Problem

The problem was the lack of social interactions due to the pandemic. Normally, we'd have a great time at our summer socials, but this year was different as we connected from our homes. The challenge was to bring energy and excitement to the virtual event.


Insight

The insight was the love for a good theme. By centering the event around a camp theme, we shifted focus away from comparing it to past summer socials and created an opportunity for a new experience.

Solution

The solution was to send packages to employees with stickers, badges, and tasty treats (not pictured, already eaten) to enjoy during the call. I illustrated a series of scenes that combined elements of nature and work.

 

Collaborators
Sarine Tchilinguirian, Gemma Manangan
 
Capabilities
Graphic Design, Illustration

 

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