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Canada Audience Insights Report

I designed a report for the Global Web Index, showcasing key trends and data in a engaging but condensed form.

Agency: FleishmanHillard HighRoad
Role: Graphic Designer

Problem
The challenge was to organize an abundance of data in a digital document without it feeling overwhelming. The client wanted to keep this document short so it could be easily shared, but still incorporate all the information.

Insight
I recognized that these types of documents are difficult for readers to digest, often resulting in a loss of interest. To address this, I needed a solution that would captivate attention.

Solution
My solution was to create characters using the brands shapes and colours. These characters live their little lives inside this document, acting as guides, helping readers stay engaged.
 

Collaborator
Tony Ponzo

Capabilities
Graphic Design, Illustration

 
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