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Count the Beans

I created a campaign identity to help Enlist gain brand awareness and encourage Canadian soybean farmers to participate in a contest.

Agency: FleishmanHillard HighRoad
Role: Graphic Designer

Problem
The lack of awareness surrounding soybean seeds was hindering the client's efforts to garner attention and drive sales.

Insight
Enlist faces low preference among farmers, indicating the need for a strategy to boost engagement. Creating a game for their upcoming trade show presented an opportunity to differentiate the product and create interaction.

Solution
To address the awareness gap, I crafted an abstract soybean pattern that feels infinite. This playful design generated momentum as growers could try and count the moving pattern before the event, teasing the actual event game and the 500 acres they could win.

Jar.png
Collaborators
Tony Ponzo, Steve Dominey

Capabilities
Graphic Design, Motion Design, Illustration, Campaign Identity
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