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Count the Beans

I created a campaign identity to help Enlist gain brand awareness and encourage Canadian soybean farmers to participate in a contest.

Agency: FleishmanHillard HighRoad
Role: Graphic Designer

The lack of awareness surrounding soybean seeds was hindering the client's efforts to garner attention and drive sales.

Enlist faces low preference among farmers, indicating the need for a strategy to boost engagement. Creating a game for their upcoming trade show presented an opportunity to differentiate the product and create interaction.

To address the awareness gap, I crafted an abstract soybean pattern that feels infinite. This playful design generated momentum as growers could try and count the moving pattern before the event, teasing the actual event game and the 500 acres they could win.

Tony Ponzo, Steve Dominey

Graphic Design, Motion Design, Illustration, Campaign Identity
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