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We rebranded Howie Sacks & Henry, a leading personal injury law firm, to be more approachable and emphasize their commitment to client care. They wanted a fresh, modern identity that retained professionalism and tradition. The new design focused on approachability and connection, symbolizing their cohesive team and client relationships. I proposed an icon representing unity and guidance, paired with a traditional serif font for a professional yet contemporary look.




The palette chosen for the wordmark combines navy with a bright orange. Navy blue is often associated with stability, trust and confidence, while producing a calming effects, which balances with the energy of the orange. Orange is associated with energy, positivity and warmth, while symbolizing strength and endurance.
Collaborators
Sarah Wilby, Ally Hawthorne
Capabilities
Logo Design, Art Direction, Design Systems
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