The world has woken up to the fact that the pursuit of perfection has left us all feeling a little empty inside. For years, we’ve embraced minimalism, "clean girl aesthetic" and beige everything, editing out the beautiful organized chaos that makes us who we are. With this social PR campaign, Shark challenges you to rethink mess. See it not as something to hide, but as proof of life fully lived. Make your home and your self unapologetically yours. Clean is just the starting point. It’s the foundation for your next story, your next party, your next big adventure.