The manifesto

We know living with narcolepsy isn't easy. Every day, you find ways to cope. You develop strategies. You create routines. These aren't small things. They're proof of your strength 
and creativity. And they could help someone else cope too. That's why we're launching The Coping Canvas. We want to hear your stories and turn them into art. Art created by an artist living with narcolepsy who understands what you're experiencing. Your submission could inspire someone else struggling in silence. This is your chance to be seen. To share what it really takes to live with narcolepsy. To turn your coping mechanisms into powerful, visual art.

The creative

The campaign logo represents a blank canvas that can expand and contract to house patient stories, transformed into original works of art by an artist living with narcolepsy.
The recruitment assets across social and the first phase of the website bring this idea to life through a combination of branded imagery and real-world coping objects. Each object features the first brushstrokes of an emerging artwork.