Corteva partnered with universities and colleges across the U.S. to educate students about value-added ingredients featured in their campus dining halls. The brochure’s concept took inspiration from academic course catalogs, where each topic was presented as a “course,” making the information engaging and approachable. The design incorporated a series of playful, sticker-inspired graphics to resonate with the youth. These sticker and arrow elements reflected the way students personalize their belongings, like water bottles, laptops, and notebooks, adding a fun, relatable, and authentic touch to the overall design.