Most lawyers have a rep of being scary. Think Cher's dad in "Clueless." Scary! BUT even if there is a little truth to that, there is love behind it. A love for people, access, and justice. This rebrand for Howie Sacks & Henry, a leading personal injury law firm, was designed to highlight approachability and client care while preserving professionalism and tradition. The logotype features an icon meshing the HSH initials symbolizing unity and guidance, paired with a classic serif typeface for a refined, modern look.