Weather shapes every plan. Fiancés pay Etsy witches to cast anti-rain spells for their wedding day, snowbirds fly to the tropics to escape brutal winters, and I need to make sure my ballet flats won’t get ruined! While Pelmorex has a long history of trust, trust is personal. The team wanted to create a stronger connection with consumers by delivering greater impact. This refreshed design system developed for Pelmorex achieves that goal by showcasing candid, representative, and panoramic imagery; modernized, vibrant colours; updated iconography; and redesigned web components, strengthening brand cohesion and creating a more user-friendly experience.