A brand identity for the newly launched x Hunt, a label that blurs the lines between fashion and art by reimagining cherished, vintage-sourced pieces into bold, one-of-a-kind statements. The designs are striking, layered, and maximalist, so the branding is kept simple, strong, and confident to ground the energy. Since the pieces speak for themselves, I chose a neutral, leather-toned palette that complements each collection as the brand moves through time. The entire launch shoot took place in the client’s home, where I carved out corners and rooms, both indoors and in the backyard (got my steps in!!!) that matched each hat and its story.